IHPA USA & CIHPN Canada Grand Rounds – Applying Machine Learning to Behavioral Science

Targeting Messaging to Improve Patient Communication, Engagement & Outcomes at Scale.

Featuring: Dr. Ken Rotondo

Dr. Ken Rotondo is the founder of Rehavior, Inc. He has always had a keen interest in patient/client communication and engagement. He has presented at conferences including: IBM THINK, IBM Watson, VMX, WVC, and HIMSS. Dr. Rotondo lectures annually at the Wharton Business School and other universities on such diverse topics as behavioral economics, marketing analytics and applying machine learning principles to patient/client communication. Ken holds a DVM degree from Cornell University and MBA from RPI.

Moderated by Aliya Hirji, BSN, RN, FNP